12.28.22

Financial Advisors Increasingly Land Clients Through Social Media

by: Alex Ortolani

The number of registered investment advisors converting social media leads to clients continued to increase in 2022, reaching 41%, a one percentage point increase from last year and up from 34% in 2019, according to a survey from Broadridge Financial Solutions. The leading platforms for client conversions are LinkedIn (67%), Facebook (54%) and Twitter (7%), according to the survey.

Read the full article on PLANADVISER