07.27.26
LIMRA Predicts Strong Life and Annuity Sales for the Rest of 2026
by: Susan Rupe
LIMRA expects life insurance and annuity sales to remain strong through the end of 2026 after record results in 2025. Researchers forecast premium growth across most life insurance product categories, with indexed universal life sales projected to rise 8-12% despite a recent slowdown. Whole life, term life and final expense products continue to benefit from consumer demand for protection and financial security. The annuity market has recorded 10 consecutive quarters with sales above $100 billion, supported by market volatility and demand for guaranteed income solutions. LIMRA expects annuity sales could reach about $450 billion in 2026, with products benefiting from higher interest rates and downside protection features.
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