Podcast | 07.29.26
Marketing for Organic Growth
by: BISA Staff and Stathis-Mittel
In this episode of the BISA Industry TrendWatch series, presented by BISA and Ameriprise Financial in partnership with Stathis-Mittel, we discuss how financial institutions are transforming their marketing strategies to better engage clients and drive business growth. Joining us are John Harshman of First National Bank, Rich Koll of Alma Bank, and LeAnn Rummel of Cetera. Together, they share insights and practical applications related to:
- Targeted digital marketing
- Fully automated campaigns
- Leveraging artificial intelligence in marketing efforts
- Marketing segmentation strategies