03.30.23
Women Gaining Traction on Investing Results, Intentions
by: Joanne Cleaver
Women reap slightly better returns from their individual, self-directed investment accounts and are improving their financial status more rapidly than are men, according to a new report compiled by The Motley Fool. The report found that since 2018, women have been opening investment accounts earlier in their lives and now do so at an average age of 21. Meanwhile, new research from Edelman Financial Engines shows that among women investors, women of color are rapidly emerging as the most engaged and productive in their investing approach. Separate research from UBS reinforces the findings. One missing link that’s starting to be filled in is how women tend to invest with “a goals focus, instead of a performance focus,” said Carey Shuffman, head of the UBS women’s segment. She said that advisors can “approach conversations from the lens of, for instance, a final plan that addresses each of their goals as well as couples’ goals.”
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