03.17.26

Investors Remain Skeptical of AI in Financial Advice

by: Ayo Mseka

New reports by Cerulli and the Million Dollar Round Table show that U.S. investors remain cautious about AI in financial advising, with only 38% of affluent investors expressing comfort using AI tools. While Americans generally accept AI for back-office tasks like document review, research or meeting summaries, many are uncomfortable with its use for personalized financial advice, particularly older investors. Younger investors under 50 show the highest acceptance, while those over 70 are most skeptical. Experts note that trust in human advisors remains paramount, but advisors can leverage AI for efficiency in non-client-facing tasks, allowing more time for personalized interactions and improving operational scalability.

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