03.11.26

Variable Annuity Sales Surge as Market Confidence Remains High

by: John Hilton

Annuity sales reached record levels in 2025 as investors maintained confidence in markets, according to Wink Inc. Total annuity sales hit $448.9 billion, surpassing the previous record set in 2024. Strong growth came from registered index-linked annuities (RILAs) and variable annuities, with fourth-quarter structured annuity sales reaching $21.3 billion, up nearly 24% year over year, and variable annuity sales totaling $18.7 billion. Products offering market participation with downside protection remained especially popular. Athene USA led overall annuity sales, while Jackson National Life dominated variable annuities. Industry analysts expect indexed and structured annuities to continue gaining traction in 2026 as investors seek growth with protection from market volatility.

Read the full article on Insurance News Net