04.07.26

U.S. Bank Signs on as NFL's Bank and Wealth Management Partner

by: John Reosti

U.S. Bancorp has signed a multiyear agreement with the National Football League to become its official bank and wealth management partner, marking its largest sponsorship deal to date. The partnership, which expands on longstanding ties with teams like the Minnesota Vikings, will give U.S. Bank major visibility, including sponsoring the Super Bowl MVP award starting in 2027. The deal also includes a financial education initiative for players focused on investing and long-term wealth.

Read the full article on American Banker