Three Ways To Capitalize on Annuities' Surging Popularity: Cerulli
by: Dinah Wisenberg Brin
With annuity sales surging, the industry should consider various steps to further expand the market, a new report from Cerulli Associates suggests. If fixed annuity rates remain high enough, advisors and clients will likely continue to opt for a predictable return with full principal protection versus annuities that offer upside potential while risking principal, according to the firm. Cerulli sees three potential avenues for growth of the annuity market in the coming years: an expansion of the focus on guaranteed lifetime withdrawal benefits, participation in efforts to bring more annuities to defined contribution plans and help with long-term care costs by developing concepts that include in-plan annuities, income-taking solutions, long-term care hybrids and inflation-protection features.
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