04.15.26

No, 70% of Widows Aren't Firing Their Advisors

by: Dinah Wisenberg Brin

A long-cited claim that 70% of widows leave their financial advisors after a spouse’s death is likely a myth, with no clear source or supporting evidence. New research from Kehrer Group and RFI Global found that 13.7% of recent widows switch advisors — higher than the 4.7% rate among other households, but far below the widely repeated figure. While the statistic is overstated, the research confirms widows are still more likely to leave due to communication gaps and unmet emotional needs.

Read the full article on Think Advisor