03.12.24

NFL Union Taps Ameriprise To Work With Players

by: Bruce Kelly

The NFL Players Association said Tuesday that Ameriprise Financial is the latest firm to gain the union’s approval to work with current and retired players. The union tapped Ameriprise as an “institutional financial advisor,” the sixth such firm in its program. “Something like this puts Ameriprise on the map in the competition among the regional firms and the independent broker-dealers, who are all competing to recruit and hire the wirehouse financial advisor,” said Casey Knight, an industry recruiter and executive vice president of ESP Financial Search. “Working with professional athletes is a significant selling point and increases the value of the Ameriprise brand, particularly as the wirehouses are seeing competitors from every direction.”

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