03.18.25

More Than 75% of Advisors To Embrace Fee Models by 2026: Cerulli

by: Leo Almazora

A new report from Cerulli Associates projects that 77.6% of financial advisors will operate under a fee-based compensation model by 2026, compared to 72.4% in 2024. A major driver behind the shift is the continuing decline in commission-based revenues, which currently account for 23% of the average advisor’s revenue. “While asset-based fees are on the rise, they are not suitable in every situation,” said Andrew Blake, associate director at Cerulli. “Alternative fee structures, such as annual or hourly fees, can provide greater flexibility in client service and a competitive advantage for firms in the fee-based business model."

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