03.10.26

U.S. Bank’s Advisory Arm Launches Service for Mass Affluent Clients

by: Jiselle Lee

U.S. Bancorp Advisors, the wealth management arm of U.S. Bank, has launched a new suite of services aimed at mass-affluent investors. The offerings include Wealth Connect, a team-based advisory service for clients with at least $25,000 that provides personalized portfolio recommendations and ongoing guidance. The firm also introduced an enhanced self-directed brokerage platform with no minimum investment and commission-free trading for stocks, mutual funds and exchange-traded funds. A new digital platform will integrate banking and investing tools to help users track financial goals. Ryan K. Nelson will lead the initiative as president of emerging affluent wealth management, reflecting banks’ growing focus on younger and mid-tier investors seeking hybrid digital and advisory services.

Read the full article on Financial Advisor IQ