Business Transformation | 10.09.26

MassMutual Offers Flourish Cash Through Its Financial Pros

by: Melanie Waddell

MassMutual is partnering with its wealthtech subsidiary, Flourish, to make Flourish Cash available through its network of more than 6,000 financial professionals. The platform allows advisors to offer clients a 3.5% interest rate on cash held outside investment accounts. "At MassMutual, we're committed to equipping financial professionals with the tools and support they need to help their clients thrive," said Vaughn Bowman, head of wealth management. "This is the perfect time to build on our relationship with Flourish by offering Flourish Cash to our advisor network."

Read the full article on ThinkAdvisor