Business Transformation | 10.13.26

Sammons Launches Criterion Wealth Advisory Platform With $27B in Assets

by: Diana Britton

Sammons Financial Group has launched Criterion, a wealth advisory holding company combining Beacon Capital Management, NorthRock Partners and Wealthcare, with approximately $27 billion in assets under management or advisement. Led by President Michael Mock, Criterion will unify operations while allowing the three firms to retain their individual brands. The company plans to centralize finance, accounting, compliance, cybersecurity and other functions to improve efficiency and advisor support. Criterion also intends to accelerate growth through mergers, acquisitions and smaller advisory-firm roll-ups rather than purchasing another major registered investment advisor.

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