05.24.23

LIMRA Forecasts Strong Annuity Sales Even If Interest Rates Go Down

by: Edward Hayes

The annuity industry could more record sales figures even as market conditions begin to shift, according to LIMRA. Rising interest rates and a fluctuating equities market have propelled annuities sales in the past year. While interest rates could begin to reverse course later this year, Todd Giesing, assistant vice president of LIMRA Annuity Research, believes the products have the momentum to carry them through the next several years. For the better part of the last two decades, annuities saw sales in the range of $200 billion to $250 billion. Even with markets shifting, LIMRA believes that there is enough momentum to propel sales to up to $300 billion.

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