04.04.25

Is Tech Innovation the Missing Link to Financial Planning for Advisors?

by: Leo Almazora

AI and other technology is poised to drive broader advisor adoption in financial planning. According to a report from Cerulli Associates, financial planning has shifted from a value-add to a core expectation. Yet many advisors remain on the sidelines of the shift. To bridge that gap, Cerulli highlights AI-enabled software as the most promising tool for expanding planning services. “The marketplace has already begun to see financial-planning-related software begin to incorporate AI-like capabilities that can do this to varying degrees,” Cerulli's Michael Rose said, highlighting how continued AI innovation can "empower more advisors to offer planning services, to support advisors at identifying planning opportunities with greater expediency and to uncover opportunities that may otherwise be overlooked.”

Read the full article on InvestmentNews