12.05.25

How the Stories Banks Tell Can Power Strategy — Or Sabotage It

by: Kim Snyder

Performance gaps at many banks are increasingly driven by misalignment between leadership assumptions and what institutional data actually shows. Widespread access to data has not eliminated these gaps, which often reflect differences in how information is interpreted and applied. Banks making progress pair experience and intuition with real-time visibility, using data to test long-held beliefs, refine strategy and respond to emerging risks before they escalate. By contrast, reliance on static reports or familiar narratives can obscure changes in customer behavior, profitability and operational performance. Institutions that embed data into everyday decision-making, align people and processes and build shared ownership of insight are better positioned to act with clarity and adapt under pressure.

Read the full article on The Financial Brand