03.19.25

Fifth Third Among Banks Using AI To Help Lure Customer Deposits

by: Georgia Hall

Fifth Third Bancorp, Huntington Bancshares Inc. and Valley National Bancorp are among regional U.S. lenders that are using AI to help them personalize deposit offerings. Huntington Chief Financial Officer Zachary Wasserman said in an interview that the bank uses AI to understand consumer behavior and figure out when to reach out to them with products that would be beneficial. Fifth Third’s offering, meanwhile, personalizes product and service recommendations using more than 100 AI machine-learning models and has increased customer engagement by 40%, according to Shawn Niehaus, executive vice president and head of consumer banking.

Read the full article on Bloomberg