01.19.23
FAs With Solid Marketing Strategies Win 2.4 Times More New Clients: Study
by: DJ Shaw
Advisors with solid marketing strategies onboard more than double the clients than those without a defined plan, according to a recent report from Broadridge. Advisors spent an average of $743 in marketing for each new client added 23 new clients on average over the past 12 months, up from a year prior when the average advisor spent $719 per client and won 21 new customers, according to the report. Advisors with a marketing strategy brought in an average of 41 new clients, compared to 17 new clients for advisors without a strategy. “Having a defined marketing strategy, that is the single biggest differentiator for how the advisors that are reaching their growth goals are doing it,” said Kevin Darlington, head of Broadridge Advisor Solutions. “They're much more confident in reaching their goals, they're acquiring clients, and they're just getting much better ROI on their marketing.”
Read the full article on Financial Advisor IQ