02.14.25

Client Acquisition a Struggle for Advisors, Cerulli Finds

by: Leo Almazora

Financial advisors continue to face challenges in drawing new clients, according to a new report from Cerulli. The report found that despite 80% of clients expressing satisfaction with their primary financial advisor, 55% of advisors cite client acquisition as a significant challenge. About 29% also struggle to build multigenerational relationships, key to sustaining long-term business growth. Other hurdles include differentiating their services, retaining clients and justifying fees.

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