02.09.23
Bring Visual Accessibility Into Focus With Tools, Workplace Culture
by: Joanne Cleaver
Financial advisory firms need to be sure that visually-impaired clients are able to read documents. Jessica B. Weber, a partner with law firm Brown Goldstein & Levy, says that firms elevate client service and minimize risk when they proactively design print and digital materials for varying levels of visual ability. A common misconception is that simply offering digital versions of documents is adequate, says Timothy Springer, CEO of accessibility compliance consulting firm Level Access. The truth is more complicated. Visual accessibility is an ongoing process, he says, and digital design needs to be tested for all commonly used formats so that material organically “reflows” into a coherent format, Springer says. Vision ability intersects with personal preference, too, says Parinay Malik, director of customer inclusion at Fidelity Investments. “Captions work for almost everybody,” Malik says, especially as consumers become familiar with toggling through preferences offered by digital entertainment platforms.
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