02.24.26

Annuity Sales Up 6% in 2025, Led by Registered Index-Linked Products

by: Alex Padalka

U.S. annuity sales reached $461.3 billion last year, a 6% increase over 2024, driven by strong fourth-quarter performance. According to Limra's preliminary U.S. annuity sales estimates, Q4 sales totaled $114.4 billion, up 12% year-over-year. Registered index-linked annuities led growth, with $22.2 billion in Q4, a 24% increase and $79.6 billion for the full year, up 20% from 2024. Fixed-rate deferred annuities remained the largest segment, with $32.8 billion in Q4 and $160.6 billion for 2025, up 12% and 5%, respectively. The only segment to decline in Q4 was structured settlements, falling 13% to $9 billion, though annual sales still rose 1% from 2024.

Read the full article on Financial Advisor IQ