Sales & Marketing | 11.10.26

Annuity Sales Hit Record $126.3B as RILA Sales Top $25B

by: Insurance NewsNet

U.S. annuity sales reached a record $126.3 billion in the third quarter of 2026, up 4% year over year and marking the 12th consecutive quarter exceeding $100 billion, according to LIMRA data. Sales totaled $355 billion through September, up 2% from the same period in 2025. Registered index-linked annuities (RILAs) led growth, reaching a record $25.3 billion, up 22% annually. Year-to-date RILA sales rose 21% to $69.7 billion as investors sought market-growth potential alongside downside protection. Fixed-rate deferred annuities remained the largest category, with quarterly sales of $44.5 billion, while fixed indexed annuity sales fell 8% to $30.7 billion. Traditional variable annuity sales increased 11% to $18.2 billion. Strong equity markets, higher crediting rates and growing retirement-income concerns supported demand. Industry forecasts anticipate another annual sales record in 2026, although updated reporting definitions now include certain payments into existing contracts and internal transfers.

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