07.16.26

Advisors See Opening as Protection Overtakes Growth in American Dream

by: Steve Randall

The inaugural Nationwide Financial Growth & Protection Index suggests Americans are prioritizing financial security as much as wealth creation, creating an opportunity for financial advisors to emphasize protection strategies alongside investment growth. The survey found that nearly three-quarters of respondents would be more likely to work with an advisor who helps safeguard their finances, while 81% prefer guaranteed retirement income over higher-risk growth investments. However, relatively few have adopted strategies to reduce market risk or protect income from illness or disability. Rising living costs have shifted attitudes, with 84% associating the American Dream more with financial stability than wealth accumulation. Although many respondents have cut spending or tapped savings to cover essentials, most remain optimistic about improving their financial position over the next five years, highlighting demand for balanced planning that combines growth with resilience.

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