Insights | 12.02.20
Advisors Need to Get Personal in Their Digital Efforts to Compete
A survey by eMoney has found that Americans are interested in digital marketing that is tailored for their needs. Eighty-four percent of survey respondents said that customized content is important when working with a financial advisor. Meanwhile, 63 percent said informative content, and customized content, would make marketing efforts stand out among competitors. The survey comes as more Americans are using search engines, instead of suggestions, to find a financial advisor. Forty-two percent of respondents said they begin the process of looking for an advisor online. While online, people visit websites first. The survey also found that 37 percent said they are more likely to select an advisor who has an active social media presence. Tara Clark, founder of Social T., a boutique social media marketing agency, says advisors must do more to build their brand and social media presence to attract more clients.
Read the full article on Financial Advisor.