03.18.26
2025 Was Record Breaking for Annuity Sales via Banks and BDs
by: Brooke Lacey
Annuity sales in the U.S. reached record levels in 2025, driven by favorable economic conditions, higher interest rates and increased advisor activity. Banks and broker-dealers saw strong growth, according to Saltzman Associates’ inaugural annuity market Year in Review, with fixed-rate deferred annuities favored by conservative bank clients and registered index-linked annuities (RILAs) showing rapid gains across channels. Independent broker-dealers led in RILA sales, while wirehouses posted the highest overall growth, with traditional variable annuities and RILAs performing strongly. Income annuities and fixed indexed annuities faced mixed results.
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