04.15.26
68% of Wealthy Investors Say Financial Advice Is Worth the Fee
by: Jennifer Lea Reed
A new study from Cerulli Associates found that 68% of affluent investors now believe financial advice is worth paying for, up sharply from 38% in 2010. The increase reflects a long-term shift toward viewing advisors as providers of holistic financial planning rather than just investment managers, supported by lower fees, broader access to advice and the rise of fiduciary services. Willingness to pay rises with wealth, reaching 75% among investors with at least $5 million in assets, as financial complexity increases through taxes, estate planning and diversified investments. Even lower-wealth households show openness to advice, suggesting growth potential for advisory firms across segments. Fee-based pricing remains dominant, with most investors preferring asset-based fees over commissions.
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