11.21.23
Financial Fears Encourage, Inhibit Life Insurance Sales
by: Rayne Morgan
People who have financial fears are more than five times more likely to say they want to buy life insurance, according to new research by LIMRA. The research also found that interest in buying life insurance is often overstated, as affordability is a common reason why people ultimately choose not to buy. "The financial fears that correlate with a motivation for buying are also a practical reason for not buying,” explained Jennifer Douglas, senior research director for LIMRA.
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