03.28.25
US Individual Life Insurance Premiums Set Sales Record Last Year
by: Alan Goforth
Total new life annualized premiums set a record of $15.9 billion last year, according to LIMRA’s retail life insurance sales survey. This marked the fourth consecutive year of record premiums. “Independent distribution continues to drive the record sales in the U.S. market,” said John Carroll, senior vice president and head of annuities at LIMRA. “This channel represented six in 10 dollars sold in 2024, up from half of new premium sold just five years ago, and represented over 90% of the record indexed universal life sales in 2024.”
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