01.14.25
Transamerica Introduces New Logo
by: Natalie Lin
Transamerica has rolled out a new logo across the company’s website, buildings and marketing materials. The updated logo depicts the Transamerica Pyramid Center rising from a horizon, rendered in crimson red. Transamerica’s efforts to revitalize its brand come as the company’s Netherlands-based parent, Aegon Ltd., has been placing greater emphasis on the U.S. market, including positioning Transamerica as a leader in life insurance and retirement services.
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