10.01.24

The ‘Perfect Storm’ Driving Annuity Sales Momentum

by: Susan Rupe

Annuity sales are on track to a third consecutive year of record sales. What’s driving that momentum, and how does the annuity market build it? “An interesting intersection where things have lined up perfectly over the last three years,” is how Keith Golembiewski, assistant vice president and director of LIMRA annuity research, described the current annuity sales environment. Higher interest rates, volatility in the equity markets and a growing number of Americans approaching the age of 65 are among the factors that converged to create “this sort of perfect combination for annuity sales and the momentum we see behind them,” he said.

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