06.13.23

SEC To Weigh New Artificial Intelligence Rules for Brokerages

by: Lydia Beyoud

The U.S. Securities and Exchange Commission (SEC) is moving to introduce new rules for brokerages using artificial intelligence (AI) to interact with clients. The SEC said that a plan to rein in conflicts of interest associated with AI could be introduced as soon as October. The proposal would also apply to predictive data analytics and machine learning. The looming proposal was introduced in the SEC’s semiannual rule-writing agenda. “Technology, markets and business models constantly change," said SEC Chair Gary Gensler. "Thus, the nature of the SEC’s work must evolve as the markets we oversee evolve.”

Read the full article on Bloomberg