05.26.22

SEC Sends Email Warning on Marketing Rule Compliance

by: Melanie Waddell

The U.S. Securities and Exchange Commission (SEC) has launched an email campaign reminding registered investment advisors (RIAs) about the Nov. 4 compliance date for the amended marketing rule, as well as the steps they’ll need to take to comply. As of Nov. 4, the SEC email states, RIAs “may no longer choose to comply with the previous advertising rule and cash payments for client solicitations rule or rely on the staff’s positions under those rules. Any advertisements disseminated on or after the compliance date are subject to the marketing rule.”

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