03.02.26

Robinhood Goes Live With Pilot of Advisor Referral Program

by: Diana Britton

Robinhood and TradePMR have launched a pilot of the Robinhood Advisor Network, a referral program connecting eligible Robinhood users with independent registered investment advisors (RIAs). Initially, the program links RIAs managing at least $500 million in assets with Robinhood employees holding $250,000 or more in investable assets, with plans to expand to all qualified customers in Q2 2026. Users complete a brief questionnaire in the app and receive at least three vetted advisor options, scheduling introductory calls as desired. Advisors pay Robinhood 25% of referral revenue. The program targets tech-savvy millennials and Gen Z seeking professional financial advice as they accumulate wealth.

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