04.28.26

Cetera Creates $19B RIA From Merger of Avantax, Retirement Planning Group

by: Edward Rueda

Cetera Financial Group has formed a new registered investment advisor (RIA) called Cetera Planning Partners by merging Avantax Planning Partners Inc. and The Retirement Planning Group (TRPG) LLC, creating a combined firm with about $19 billion in assets under administration as of March 31. The new RIA will include more than 100 advisors and operate within Cetera’s RIA and Branches channel. The reorganization aims to deliver a more integrated wealth management platform offering financial planning, tax strategy, investments, estate planning and insurance services in one structure. TRPG has already been rebranded, while Avantax Planning Partners is expected to adopt the new branding later this year. Cetera said the consolidation is intended to give advisors more operational support and clients a unified experience, while also strengthening succession planning for advisory teams. It follows a broader acquisition-driven expansion strategy across its advisory businesses.

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