12.09.25

Q3 Annuity Sales Hit Record $121.2 Billion as Advisors Lean Into VA and RILA Contracts

by: Leo Almazora

Total annuity sales cleared $120 billion in the third quarter, as advisors continued to lean into traditional variable annuities and registered index-linked annuities even while some fixed products cooled from record highs. According to the final Q3 2025 results released by LIMRA, U.S. retail annuity sales increased 5% year over year to $121.2 billion in the third quarter of 2025, the eighth straight quarter above the $100 billion mark and a new record.

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