09.27.24

Prudential Attempts To Tap into Growing Hispanic Market

by: Christopher Williams

Prudential Financial has launched its Hispanic Market Campaign, which aims to provide retirement planning and other services to Hispanic consumers. The pilot program includes a certification program to train Prudential advisors to better understand the cultural nuances and “unique and diverse needs” of the Hispanic market. Certified advisors will receive priority access to leads generated through Prudential’s Spanish/English landing page, where consumers can connect with a Spanish-speaking advisor.

Read the full article on Financial Advisor