07.16.24
Off-Channel Communications Topple Marketing Rule as Advisors’ Top Compliance Concern
by: Leo Almazora
Off-channel communications have topped investment advisors’ list of ongoing compliance concerns, dethroning the U.S. Securities and Exchange Commission's Marketing Rule, according to the 2024 Investment Management Compliance Testing Survey. According to the poll conducted online in May, 59% of respondents viewed electronic communications surveillance and off-channel communications as the most pressing compliance issue. Advertising and marketing, which was the most important compliance issue in 2023 polling, took second place this year, cited by 57% of participants. Artificial intelligence and predictive analytics debuted on the list at third place, with 46%.
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