09.05.24

Nationwide Shifts Advertising To Highlight Financial, Plan Services

by: Alex Ortolani

Nationwide Mutual Insurance Co. is leveraging its spokesperson deal with former football player Peyton Manning to highlight what the firm sees as a growth area: financial and retirement plan services. The company announced its new campaign, “So Much More,” highlighting its financial services businesses including individual financial services and support of more than 2.7 million employer sponsored retirement plans.

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