Merrill Video Pro Is Live for the Thundering Herd
by: Davis Janowski
Bank of America Merrill Lynch has built and launched a virtual video studio for its herd of advisors. Merrill Video Pro, a tool meant to help financial advisors quickly and easily create video content for prospects and clients, complements Merrill Advisor Match, the firm’s new research-based digital platform for connecting investors seeking financial advice with a Merrill financial advisor, which debuted in October. “This is all part of our modern Merrill strategy to support client acquisition and growth,” said Casey Franz, who is the head of platforms and capabilities at Merrill Lynch Wealth Management.
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