09.18.25

Major Banks Turn to Predictive Insights to Boost Trust

by: Kristen Doerer

Bank of America, U.S. Bank and Wells Fargo have rolled out predictive insights on their mobile apps to help customers better manage finances, according to Keynova Group. These tools analyze spending, deposits and scheduled transactions to forecast account balances and highlight potential issues. For example, Bank of America’s virtual assistant Erica provides a seven-day financial forecast, while Wells Fargo and U.S. Bank offer 30-day and balance projections directly from their dashboards. J.D. Power research shows strong customer demand for guidance, especially among younger users.

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