09.20.23
LPL, RayJay Use AI for Time-Saving Tools, Forgo Further Apps — for Now
by: Sam Del Rowe
The U.S. Securities and Exchange Commission earlier this summer released proposed rules designed to eliminate conflicts of interest that might arise from the use of artificial intelligence (AI) by broker-dealers and investment advisors. A comment period associated with the proposed rules is in effect until October 10. For now, LPL Financial and Raymond James are using AI to provide advisors faster and more robust services, but both are exercising caution regarding further applications for the technology, especially without more regulatory clarity.
Read the full article on Financial Advisor IQ