04.10.26

Life Application Activity for Consumers Aged 70+ Climbs 46%

by: Allison Bell

U.S. life insurance application activity rose sharply in early 2026, led by a surge among older consumers. Applicants aged 70 and above submitted 46% more applications in the first quarter of 2026 compared with a year earlier, far outpacing the 14% overall increase, according to MIB Group. This group showed particular interest in universal life policies and coverage amounts between $100,000 and $250,000, with demand for these products more than doubling year over year. MIB cautioned however, that methodology changes — including revised age bands and updated reporting systems — limit direct comparisons with prior releases.

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