Business Transformation | 09.17.26
How Osaic Plans To Rebuild After 'Journey to One' Consolidation
by: Dan Shaw
Osaic CEO Jamie Price says the firm is rebuilding after its “Journey to One” consolidation, which combined multiple broker-dealers into a unified platform. Advisor and registered-representative departures rose 73% from 2021 to 2025, reaching 1,153, while headcount losses at the original eight firms increased 23% during the consolidation. Osaic says client assets nevertheless grew 26% from 2023 to 2025, reaching $758.4 billion, helped by its Lincoln Financial acquisition, while asset retention remained 97%. Several senior executives also left, prompting new hires, including President Shannon Reid and Chief AI and Technology Officer Sayee Bellamkonda. Price acknowledged that Osaic introduced its new technology platform too early and says the company is now focused on growth, recruiting and leveraging its unified structure. Incoming advisor recruiting was up 70% year over year through June. Price expects the firm’s next five years could culminate in a liquidity event, including remaining private, pursuing another continuation vehicle or going public.
Read the full article on Financial Planning