10.03.24

How FAs Can Capitalize on Investors’ Increased Appetite for Advice

by: Valentina Baez

Financial advisors (FAs) need to account for the different preferences of a new generation of affluent investors who are actively seeking professional advice as their financial lives become more complex, according to a study by Cerulli Associates. From 2020 to 2023, the interest of such investors in paid financial advice grew across the board, with an increase of 8.6% for men and 17.3% for women. More than six in 10 people now express a willingness to pay for financial advice, the report found.

Read the full article on Financial Advisor IQ