02.25.26

Gen AI Momentum Grows as Wealth Industry Expects the Technology To Have a Big Impact

by: James Rogers

Generative AI is rapidly gaining influence in the wealth management industry, surpassing cloud technology in perceived impact, according to a Broadridge Financial Solutions survey of over 900 financial services technology and operations leaders. About 28% of respondents cited generative AI as having the greatest impact on their business, up 17 points from last year, while cloud technology dropped to 21%. Cybersecurity and tokenization also ranked highly, with firms increasingly investing in digital asset infrastructure. Despite the optimism, some advisors remain cautious, unsure whether generative AI will ultimately benefit or disrupt their practices.

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