07.23.24
FTC Looking Into Targeted Pricing Based on Personal Data
by: Jody Godoy
The U.S. Federal Trade Commission (FTC) has launched a study of products that could allow companies to set different prices for consumers based on personal data such as locations and past purchases. The agency said on Tuesday it had ordered JPMorgan Chase and other companies to provide information about targeted pricing products, the data they use, who uses them and the effect on prices. FTC Chair Lina Khan said the study will illuminate a "shadowy ecosystem of pricing middlemen."
Read the full article on Reuters