10.31.24

For Asset Managers, Easy Experience Key To Winning Advisors' Businesses

by: Leo Almazora

JD Power's 2024 U.S. Advisor Online Experience Study found that advisors prize the “ease of doing business" when selecting asset management partners, second only to investment returns. "Returns will always be important,” Craig Martin, executive managing director of wealth intelligence at JD Power, said in a statement. “But when enhancing brand perceptions ... ease of doing business and seamless interaction between digital and traditional channels is the key."

Read the full article on InvestmentNews