05.02.25

First Quarter Annuity Sales Top $105 Billion

by: Leo Almazora

U.S. annuity sales topped $105 billion in the first quarter of 2025, according to preliminary data from Limra. “For the sixth consecutive quarter, total annuity sales topped $100 billion, demonstrating the elevated interest in principal protection and guaranteed income continues,” Bryan Hodgens, senior vice president and head of Limra research, said. Hodgens cited LIMRA’s Consumer Sentiment Survey, which points to rising concern over the economy since January, a trend that helped push March annuity sales to their second-highest level ever recorded.

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