05.21.26

Clients Put Advisors on Notice About Sneaky AI Use

by: Grace L. Williams

A Janus Henderson survey of 1,000 high-net-worth U.S. investors found that 79% would be upset if their financial advisor used AI without disclosing it, yet only 33% said their advisor had discussed AI use with them. Clients expressed concerns about bias, privacy and security, especially regarding AI-generated investment recommendations or automated communications, though most were comfortable with AI being used for educational materials and administrative support. Advisors and consultants interviewed said transparency and consent are essential for maintaining trust, particularly with tools like AI meeting notetakers. Industry experts emphasized that AI should complement advisors by improving efficiency and freeing time for more personalized client service, rather than replacing human judgment, empathy or relationship-building.

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